Small fixes that make your website work harder

Checklists, guides, scripts and spreadsheets for small-business websites — €5 to €29, one-time, instant download. Or let us do it for you.

Free · no account

Christmas Gift Budget Calculator

See how much gift budget you have left. The numbers stay in your browser.

Calculate leftover budget

Want the full gift list, cards, menu and 6-week countdown? The Christmas Planner is €5, one-time.

PDF · 4 pages

Website Launch Checklist — 60 checks

The 60 yes/no checks professionals run before a site goes live: basics, SEO, share previews, speed, AI-search visibility and conversion.

Excel / Google Sheets

Invoice Follow-up Sheet + 3 Reminder Emails

A spreadsheet that tells you which invoice to chase today, and gives you the email to send — friendly, clear, or final.

PDF · 5 pages

AI Front Desk Script Pack

Paste-ready scripts for an AI receptionist or voicemail, so missed calls turn into callbacks and bookings instead of lost customers.

PDF · 4 pages

Search Console "Not Indexed" Fix Guide

Every common "Why pages aren't indexed" reason in Google Search Console, explained in plain language — with whether to worry and the fix, in order.

PDF · 3 pages

WordPress Speed Checklist — 40 fixes

A plugin-agnostic checklist to make a WordPress site faster on mobile, ordered by impact, with Core Web Vitals targets and a results log.

PDF · 3 pages

Wix Conversion Checklist — pop-ups, upsells & checkout

Paid for a pop-up, discount or upsell app and sales didn't move? 45 checks to find what's wrong on your live Wix site in under an hour.

PDF · 2 pages

Wix Marketing Apps — Complaint Mini-Report (Nov 2026)

Field notes from recent 1–2★ reviews of five Wix marketing apps: what went wrong, the patterns, and 10 checks before you install or upgrade.

Excel / Google Sheets

Missed-Call Cost Calculator

Put in your own call numbers and see what missed calls cost you per week, month and year — and whether a fix pays for itself.

PDF · 7 pages

llms.txt & AI-Crawler Starter Kit (DIY)

Copy-paste templates to make your site easier for AI assistants to read: llms.txt, robots.txt rules for AI crawlers, and schema.org JSON-LD.

Excel / Google Sheets

Local SEO Citation Tracker

Keep your business name, address and phone identical on Google, Apple, Bing and 17 more platforms — and see your score at a glance.

PDF · 2 pages

Cookie Banner Self-Check (EU) — 25 points

Test your cookie banner in 20 minutes with your browser's developer tools: what loads before consent, whether "Reject" is as easy as "Accept", and more.

PDF · 3 pages

Shopify Store Launch Checklist — 50 checks

Everything to check before you remove the password page or start ads: settings, legal pages, products, theme, apps, tracking and launch day.

Excel / Google Sheets

Budget by Paycheck Spreadsheet

See which bills each paycheck has to cover, before payday — weekly, two-weekly or monthly pay.

Excel / Google Sheets

Debt Payoff Planner — Snowball + Avalanche

Enter your debts once, switch between snowball and avalanche, and see your debt-free date and total interest change.

Excel / Google Sheets

Book Tracker & Reading Log

Log every book, set a yearly reading goal and watch your progress, pages and ratings add up.

Excel / Google Sheets

Small Business Profit & Inventory Tracker

Log sales, restocks and costs once — see stock levels, reorder warnings and your real profit per month.

Excel / Google Sheets

Wedding Budget + Guest List & RSVP Tracker

One file for the money and the guests: budget vs actual, payments due, RSVPs, meal counts and table seating.

Excel / Google Sheets

Sourdough Starter & Bake Log + Dough Calculator

Exact grams for every bake from your own hydration and starter %, plus a feeding log and bake log to learn what works.

PDF · 5 pages

Freelancer Client Onboarding Kit

A checklist, a 15-question intake form and 5 ready-to-send emails that take a new client from "yes" to a smooth first week.

3 spreadsheets · Excel / Google Sheets

Money Sheets Bundle — Budget, Debt Payoff & Profit

Three money spreadsheets in one download: plan every paycheck, get debt-free faster and see your side-business profit — €25 if bought separately.

ZIP · 12 SKILL.md files + README

Website Fix Skills — 12 agent skills for Claude Code, Cursor & Codex

Give your AI coding assistant 12 step-by-step skills to check and fix a website: launch QA, meta & share previews, llms.txt, AI crawlers, schema, sitemap, links, speed and more.

Excel / Google Sheets

Christmas Planner & Gift Budget Tracker

Gifts, budget, cards, menus and a 6-week countdown in one spreadsheet — see what is bought, wrapped and still to spend at a glance.

9 PDFs + 3 spreadsheets

Complete Website Toolkit — all 12 products

Every checklist, guide, script pack and spreadsheet in this store in one download — €109 if bought separately.

Done-for-you fixes (delivered by email within 24 hours)

Done for you · by email in 24 h

Fix Pack

Ready-to-paste fixes for the technical issues on your site's pages.

Done for you · by email in 24 h

AI-Ready Pack

Custom llms.txt, AI-crawler robots.txt rules and schema.org JSON-LD, written for your website by hand.

€19Details
Done for you · by email in 24 h

Meta & Share Fix

Rewritten page titles, meta descriptions and Open Graph / X card tags for up to 10 pages, plus a canonical and sitemap check.

€15Details
Done for you · by email in 24 h

Broken Link & Speed Report

A crawl of up to 100 public pages: every broken link, redirect chains, the slowest pages and your top 5 fixes.

€19Details
Done for you · by email in 24 h

Landing Page Teardown

A written conversion review of one landing page: 10 concrete fixes plus rewritten headline, subheadline and call-to-action options.

€29Details

Online tools — try free

Online tool · €19/month

Website Monitor

Free instant check of any website: up or down, HTTP status, response time, redirects, SSL certificate expiry and domain expiry. Subscribe to have up to 10 sites checked every 5 minutes with uptime history.

Free tryOpen tool
Online tool · free + Pro €9

llms.txt Generator

Enter your website and get a ready-to-upload llms.txt draft built from your sitemap, page titles and descriptions. Free for 8 pages; one-time Pro unlocks 40 pages.

Free tryOpen tool
Online tool · €5/month

SSL & Domain Expiry Watch

Never let an SSL certificate or domain lapse. Check any domain free; subscribe to track up to 50 domains on one private dashboard, refreshed every day and sorted by what expires first.

Free tryOpen tool
Online tool · free + Pro €7

Meta & Share Preview Checker

See how a page looks in Google, Facebook/LinkedIn/WhatsApp and X before you share it: title, description, share image, canonical, noindex and 15 more checks. Free per page; Pro checks 25 pages at once with CSV export.

Free tryOpen tool
Online tool · free + Pro €7

AI Crawler Access Checker

Find out which AI and search crawlers your robots.txt allows or blocks — GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and 14 more — plus noindex and llms.txt checks. Free per site; Pro adds bulk checks, CSV and a robots.txt rule builder.

Free tryOpen tool
Online tool · free

Christmas Gift Budget Calculator

See how much Christmas gift budget you have left. Enter your total budget, what you already spent and how many people. No account — the numbers stay in your browser.

How it works

Frequently asked questions

What is PIT Toolkit?

A small store of practical checklists, guides, spreadsheets and free website tools for small-business sites, plus a few done-for-you fixes. Prices are €5–€29 for downloads and services, or a monthly fee for monitoring tools.

How do I get a file after I pay?

Downloads open immediately after Stripe payment on a private page. Bookmark that page and do not share the link. Done-for-you fixes are emailed within 24 hours.

Are prices subscriptions?

Downloads and done-for-you fixes are one-time payments. Website Monitor is €19 per month and Expiry Watch is €5 per month. Pro versions of the other tools are one-time.

Is anything free, without an account?

Yes. The website tools (uptime, SSL and domain expiry, meta preview, AI crawlers, llms.txt generator) and the Christmas Gift Budget Calculator. No sign-up.

Who sells this?

Thoughts in Action BV, the Netherlands, KvK 89017587. Questions: info@thoughtsinaction.com.